Update From The Front
The Big Move inches closer. Every showroom has now been given a date to move which is set to begin on November 5. You might think this is a political ploy to skew the vote, but since the party scheduling the move is a staunch independent, I am eschewing any conspiracy theories.
A View To Remember
So the halls are starting to take shape. As you can see from the photo the corridor will be engulfed in a crisp light bringing the halls to life. Each column on the north and south columns on the outer sides will have light elements (think Star Wars) that race across the ceiling.
Just Outside the NEW deAurora
All the showrooms are to have 9ft glass store fronts. Exceptions will include Miss Holly, and a couple of others. But frankly, the clean element of the corridor will allow the showrooms to tell their story in greater detail. The resources themselves will speak with more volume since the visual will be cleaner.
Our new space is now officially #1499. I tell you that because it signals a conclusion to the showrooms if I do say so myself an exclamation point to what will be one of the best showroom experiences in the building.
A View From Within
Our date to move is November 6th. I picked this auspicious date because I wanted everyone to remember we moved on election day. No matter what, we will move forward from here.
We will post a few more shots before the page turns. In the mean time if you have any questions give us a shout. Samples are still available before the move and can be seen on our website Deaurora.
Looking Forward/Ahead
Enough!
For too long there has been a muted relationship between the interior design community and the Showrooms that bring together some of the most treasured home decor in world. This “Conversation” is a way to encourage a dialogue that will benefit both worlds.
A trend that we see may inspire a whole house full of design ideas. A color or accessory that has caught ‘your’ eye may inspire us to locate a new line. “Conversations” is everything related to the design world but specific to the story that we share in this community. Our updates will bring a fresh perspective that will spark a conversation between you, us and your clients.
Metamorphosis II: Pursuing an Environmental Policy
After 33 years we have come to expect certain things from ourselves. Longevity can breed a view that is often les sez faire. But the planning and implementation of our re-imagined showroom proved as much a cleansing process as a remodeling. We pushed and pulled on every idea. This was true of more than the look of the showroom, but included who and what we wanted to join our mix.
A small digression here; the concept of how the showroom now looks, including much of the product is based on Peter Joyce’s view of the universe. Claudia and I lent support, some encouragement, with a tinch of “Really?”
deaurorapj
Legendre Rutter
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